THE BLOG
Thoughts on Photography, Business & LifeVisibility and the great power of authentic photography
A few weeks ago, I saw this article, and it got me thinking about something I've known since I started working as professional photographer, but had never written about, or communicated with anyone other than my own clients. It got me thinking that photography is...
When you should hire a professional photographer
A few weeks ago, I wrote a controversial article. I told you when NOT to hire a professional photographer. For days after I wrote it, I received emails thanking me for it, from previously overwhelmed entrepreneurs who now felt they could relax and focus on what...
How to select the best photos for your brand
Last year, when I was offering consulting calls about photography and visual strategy, I met with over 15 entrepreneurs who had the same question for me: How do I choose the best brand photos for my business? How do I know what will work? I understood, back there and...
When you should NOT hire a professional photographer
I have a confession to make: I'm a woman of many strong opinions, though I may not seem like one at first sight. And one of the things I have a, perhaps controversial, opinion on, is the right timing for entrepreneurs to hire a professional photographer like me. I...
How Luisa uses custom photos to be recognized easily
A few weeks ago, I was talking with my client, Chinese Astrology and Feng Shui expert, Luisa Silva, of Luisa Bazi, when she mentioned some good news. I told her I had created a case study about her photos, and she told me that she was very happy because people had...
How to make your visual content engaging: the strategy of empathy
There’s a key to visual content that is engaging and you have it within you: listening skills, compassion and empathy. Read to learn how to use them.