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F.A.Q - Marcela Macias Photography

F.A.Q

You’ve got questions, I’ve got answers.

Do you have any questions that are not answered here? Contact me! I’m always happy to help

FREQUENTLY ASKED QUESTIONS ABOUT GROW

WHY 15 IMAGES?

Glad you asked. 15 versatile, strategic images allow for you to have enough variety to promote your work across the board, without tiring your audience with the same photos.

With 15 images, we can show your most important products in action, highlight what makes your work special, create flat lays for your website and marketing images for your ads and blog posts that you can re-purpose with smart crops and overlays (I’ll teach you how to do this in the bonus trainings).

If you are ready for a more comprehensive package, please check THRIVE. 

HOW LONG DOES THE PROCESS TAKE?

It usually takes 6-8 weeks between the time we start working together, and the delivery of the final shots.

I usually allocate  2 weeks to preparatory work, because this is the key part of the process, where we determine the right style for your photos based on your positioning, your ICA and your business objectives. Prep work includes questionnaires and tests that you’ll need to fill out, a 45-60 minute strategy meeting and a mood board, which you’ll need to approve before we move forward.

Once prep work is done, I set a date for the shoot, usually within a couple of weeks of the approval of the mood board to account for sourcing and prep time. Depending on the complexity of the shoot, it may take a few days to take all photos, and then it’s editing time, which usually takes a week.  If you want extra edits, this may take an extra week.

Once all photos are approved and selected, I’ll send you a final invoice and, once it’s paid, I’ll deliver all photos to you, online, within 24 hrs.

WHAT ARE PROPS? WILL I NEED TO BUY ANY?

Props, or “atrezzos”, are the objects that surround your creation (your dish or your product) in order to add interest to it. They are the ones that ” set the scene” and help direct the eye view to your product and make it stand out.

My studio has a vast collection of props which I use for my client’s photos. Props are rotated regularly, and new props are added constantly to ensure diversity.

Prop styling (including the provision of props) is included in my custom photographic services, so you don’t need to ship any props to me. Should you wish your photos to include items that are hard to get, vintage, very expensive or specific to a certain country or region, you can either send them or I can source them for an extra fee.

HOW CAN I BE SURE I'LL LIKE THE FINAL PHOTOS?

My whole process is designed to make sure that you do.

This is why I take great time and care planning and designing how my client’s photos will look- a process of which you’ll be an active participant.This is also why, once the shooting is finalized, I am available to work with you for adapting the shots to your liking in post-processing.

I HAVE NO IDEA ABOUT STYLING OR HOW I WANT MY PHOTOS TO LOOK LIKE. CAN WE STILL WORK TOGETHER?

Absolutely!

In order for us to achieve the best results I need you to be clear on three things: who you are, who is your target/ideal customer and what you want to achieve.

Once you have that information, I take it from there and use my special method for designing (and executing) photos that are perfect for you and your brand and, most importantly: photos that get you results.

We’ll follow a thorough process that includes branding tests, questionnaires and a specially designed moodboard for you to approve the style before I shoot. You also have one round of edits, once the final shots are ready, for us to adjust anything that is needed.

I DON'T LIVE IN CYPRUS, CAN I STILL WORK WITH YOU?

Absolutely!

In fact, most of my clients at the time are from outside of the country. I have worked with clients located in the USA, Canada, Panama, Spain and England.

For as long as you have an internet connection to communicate with me during the production and design stage of my services and to download the photographs, and are willing to ship your products to me by post, we are all set. I’ll guide you every step of the process and keep you updated regularly.

WORKING LONG DISTANCE MAKES ME NERVOUS. DO YOU OFFER ANY GUARANTEES?

I completely understand. This is, in fact, a common fear most of my clients have before working with me, but after they see how simple it is, they become clients for life.

Here are some of the guarantees I offer:

 

  1. A contract. Every aspect of our working together will be described in a thorough contract we’ll both sign before you make your first payment.
  2. A dedicated client page where every aspect of our working is carefully described, and where you’ll have copies of all documents. Lost a receipt? Need copies of your branding tests? Everything will be there, as well as guidance as to what to do next, schedulers for booking our meetings and all my contact info (yes, including my cell phone and whatsapp details).
  3. Weekly emails, at COT Friday, letting you know where we are with the project, what needs to be done next and what I need from you. You’ll never be left wondering what is happening.
  4. End of stage emails, letting you know when we move to the next project phase.
  5. A thorough process for determining the right style for your photos, so they support your positioning, engage your ideal clients and help you make money. This takes time, but it’s so worth it!
  6. The possibility to have one round of extra edits, to adjust anything you need.
DO YOUR FEES INCLUDE ALL EXPENSES?

No. Production costs such as travel outside of Nicosia, Cyprus, and the cost of ingredients in Food Photography need to be borne by the client.

I am happy to provide cost estimates together with my quote, in order for you to have an accurate budget, if you need me to, and to explain all costs involved during our exploratory meeting.

IS THERE ANYTHING YOU DON'T PHOTOGRAPH?

Weapons of any kind. Pornographic material (not judging, just not my thing). Anything illegal. Contact me if you have any doubts

Q&A about gear

What equipment do you use?

Here’s a list of the camera equipment I currently use. This list evolves over time-so expect it to be updated.

Camera:

Canon 7D

Back up camera: Canon Rebel Xsi

Lenses:

-Canon 50mm 1.8

-Canon 18-55mm 3.5

-Tamron 70-30 mm 3.5

Tripod:

Manfrotto 055Xprop

Mafrotto 498 RC2 ball head

Lighting equipment: Cyprus gorgeous sun entering from the 3 windows of my studio

I also have a multitude of reflectors, and boards to shape light, and a  vast collection of props.

I edit all my photos in Adobe Photoshop CC.

My monitor is calibrated regularly with a Spyder calibrator.

What equipment do you recommend for someone who is just starting out?

Get the best DSLR you can within your budget. I use Canon, but either Canon or Nikon have great entry level cameras and a great variety of lenses to enhance your possibilities. I personally started with a Canon Rebel Xsi/450D and the kit lens.

When it comes to equipment, always remember this: the key is not what you have but whether you know how to use it to make it do what you want. Cameras don’t take photos by themselves. Great photos require you to have control over your gear and learn how to use them beyond automatic modes.

How did you get started as a professional photographer?

By a combination of accident and passion. I will be sharing the whole story soon, so join my community if you want to be the first to get the scoop! 🙂

You website is fabulous. Did you design it yourself?

Nope. Design and branding are the work of the genius of Marbel Canseco Studio.

My question is not included. What can I do?

Easy peasy, young padawan. Drop me an email at support@marcelamacias.com and I’ll get back to you faster than you can say dulce de leche.

How can I learn more about you?

Easy! Hop on the list to get juicy info packed emails twice a month, on Wednesdays.

Branding Design by Marbel Canseco Studio | Photography and content © Marcela Macias Photography, 2011-2017. All Rights Reserved.

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