The Sage

You are a sage Brand.

You are also known as The Scholar, the Translator, The Researcher, The Detective, The Advisor.

You seek to discover the truth with the power of your mind- and show others how to do so for themselves.

You are an expert in your field and your clients trust your knowledge and commitment to learning.

Your gift is your powerful mind and your innate wisdom, that goes beyond your age.

Your brand provides others with the knowledge and advice they need to make smart decisions.

You guide your clients and customers so they can find peace in their decisions.

-To be free to think for themselves and form their own opinions

-To make smart decisions

-To be in control & be independent

-Providing expert, well researched information and opinions.

-Helping others feel smart and learn new things.

-Helping others sort through data and reach better conclusions.

– Show how you can help your clients know more and do better.

– Be dignified, subdued, refined.

– Show the distinguishing quality of your work.

– Show you as an expert.

-Show you in traditional sage environments (eg: libraries, or surrounded by books).

– Show you wearing understated colors, such as whites, blues and greys.

-Making your clients feel dumb or confused in any way. Sages want to feel cultured, knowleadgeable and smart.

– Marketing that is too obvious. Sages respond better to intellectual challenges.

-Hard sells. Sages know nothing is “now or never”and dislike not being given time to think.

Adobe, Deepak Chopra, Oprah, Harvard University, Arthur Andersen, CNN..and, of course, Ravenclaw’s.

The Sage stock collection will be launched August 23rd, 2017