The Caregiver
You are a Caregiver Brand.
You are also known as The Angel, The Guardian, The Healer, the Samaritan.
At the core of your brand, and everything you do, is your big heart and your desire to help others.
You are an altruist and are driven by your desire to support your client’s wellbeing.
Your brand provides safety, and reminds consumers of a mother’s love: always there for them.
Your Clients want…
-To be taken care of, guided and assisted
-Reliable products and services they can trust.
-Impeccable customer service
You’re amazing at…
-Nurturing others
– Communicating with empathy, trust and consistency.
-Anticipating customer’s needs and preferences.
Your photos should…
– Show that you understand your client’s
– Portray stability
– Show what makes your product high quality.
– Show attention to detail
-Portray those the caregiver cares for- and why you can help her do so better.
Your portraits should…
-Show softness, and kindness (eg: warm smile)
YOU SHOULD AVOID…
-Bad customer service. Caregivers want reliability and to feel their needs are always taken care of.
– Sloppiness. Caregivers value attention to detail
– Negativity and Agression. Caregivers value kindness.
– Showing or portraying caregivers are martyrs.
FAMOUS CAREGIVER BRANDS
Blue Cross, AT&T, Campbell’s soup, Nordstrom, The Marriott
EXPLORE THE CAREGIVER COLLECTION
The Caregiver stock collection will be launched in September 2017.
If you’d like me to create a custom collection for you (and you alone),
